Source Designing for Multichannel eCommerce This article will walk you through the basics of site navigation for eCommerce, helping you ensure a seamless user experience and satisfying customer journey. These days, even non-eCommerce businesses will list website design and maintenance as one of their core business processes. It includes things like sitemaps, menus, and the way different pages link together. Site navigation refers to the functional and visual design of a website, which allows users to move from page to page. That is to say, a seamless experience is one in which it is easy to navigate between pages. A seamless user experience allows a site visitor to find what they need as quickly and easily as possible, without causing frustration. Seamless in this case means without unnecessary hurdles or difficulties. As well as having to provide a good product, online stores must create a seamless user experience if they’re to succeed in converting visitors into customers. If you administrate an eCommerce site, you’ll be aware that offering a range of quality products is only half the battle.
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